iHeart Radio: LA Pride Parade 2024
In the first week of Pride Month 2024, I was tasked to design iHeartRadio’s LA Pride Parade float for the 9th of June. This time around, it will be in collaboration with Bigo Live, one of the world's fastest-growing live-streaming platforms. The festival also incorporated a 360 Photo Booth and a pride rainbow-wrapped iHeartRadio heart icon backdrop for LA Pride in the Park at LA State Historic Park on the day prior to the parade.
Having designed their float the previous year, LA Pride Festival & Parade 2024 was even more jam-packed with extra performances, music, and celebrity surprises. This float in particular had Frankie Grande as a special celebrity guest.
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Design iHeartRadio’s LA Pride Parade float for June 9, 2024, in collaboration with Bigo Live. In addition to the float, create a 360 Photo Booth and a pride rainbow-wrapped iHeartRadio heart icon backdrop for LA Pride in the Park at LA State Historic Park. The goal was to celebrate inclusivity, enhance brand visibility, and complement the high-energy atmosphere of the festival.
Deliverables:
QTY: 1 - Flatbed Truck, 16’ Long, 8’ Wide
QTY: 2 - Side Panels
QTY: 2 - Wheel Covers
QTY: 1 - Rear Cover/Door
QTY: 3 - Cab Wrap/Decals, Front & Sides
QTY: 4 - Truss Wraps
QTY: 4 - Truss Tops
QTY: 1 - 5’ DJ Bar
QTY: 1 - Bigo Live 360 Tension Frame Photo Booth Enclosure with Door
QTY: 1 - iHeartRadio Rainbow Heart Icon Backdrop
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Building on my experience from the previous year, I designed a float that seamlessly integrated iHeartRadio and Bigo Live’s branding with vibrant Pride elements. I carefully balanced color, logo placements, and spatial layout to create a visually dynamic and immersive experience for attendees.
While last year’s design featured a hot pink gradient background, this year’s approach embraced the classic Pride rainbow, incorporating bold, radiant hues and sparkling shapes to distinguish it from the previous heart-dot pattern. The Bigo Live 360 enclosure was designed using official Live Proud, Love Loud campaign assets, reinforcing the brand’s message of inclusivity. Meanwhile, the iHeartRadio heart icon backdrop provided an eye-catching centerpiece for photos.
This refreshed design stood out among 150 contingents, motorcycles, dancers, bands, and floats, adding to the high-energy atmosphere of the parade.
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The float and activations successfully captured the spirit of Pride, resonating with attendees and amplifying visibility for both brands. The iHeartRadio heart icon backdrop became a widely shared photo spot, while the Bigo Live 360 enclosure drew engagement throughout the festival. The bold, celebratory float design enriched the parade’s visual spectacle, standing out among leading LGBTQ+ nonprofits and esteemed Pride sponsors marching down Hollywood Blvd.
Final Approved Deliverables
Below are images of the final approved float, backdrop, and 360 photo booth. They are broken down into individual deliverables with descriptions. Please Click/tap to enlarge.
Side Panels, Wheel Covers, and Rear Cover/Door.
Cab Wraps/Decals, Front & Sides.
DJ Bar.
Truss Tops.
Truss Wraps.
Placement/View. Rendered by Ismael (Nick) Flores.
Bigo Live 360 Photo Booth Tension Frame Enclosure Design.
Bigo Live 360 Photo Booth Tension Frame Enclosure Door.
Bigo Live 360 Photo Booth Tension Frame Enclosure Model. Rendered by Ismael (Nick) Flores.
iHeart Radio Rainbow Heart Icon Backdrop.