Building on my experience from the previous year, I designed a float that seamlessly integrated iHeartRadio and Bigo Live’s branding with vibrant Pride elements. I carefully balanced color, logo placements, and spatial layout to create a visually dynamic and immersive experience for attendees.

While last year’s design featured a hot pink gradient background, this year’s approach embraced the classic Pride rainbow, incorporating bold, radiant hues and sparkling shapes to distinguish it from the previous heart-dot pattern. The Bigo Live 360 enclosure was designed using official Live Proud, Love Loud campaign assets, reinforcing the brand’s message of inclusivity. Meanwhile, the iHeartRadio heart icon backdrop provided an eye-catching centerpiece for photos.

This refreshed design stood out among 150 contingents, motorcycles, dancers, bands, and floats, adding to the high-energy atmosphere of the parade.

The float and activations successfully captured the spirit of Pride, resonating with attendees and amplifying visibility for both brands. The iHeartRadio heart icon backdrop became a widely shared photo spot, while the Bigo Live 360 enclosure drew engagement throughout the festival. The bold, celebratory float design enriched the parade’s visual spectacle, standing out among leading LGBTQ+ nonprofits and esteemed Pride sponsors marching down Hollywood Blvd.