LA Lakers: Annual Family Picnic
In October 2023, I was tasked to create Halloween-themed booth designs for the LA Lakers’ annual family picnic at UCLA Health Training Center in El Segundo. My work integrates the LA Lakers brand with different activities held in multiple event tents.
The event hosts the LA Lakers players, their families, employees, and friends. Event footage featuring my work can be viewed in the first episode of Backstage Lakers 2022-23 Season, available to stream under a Spectrum SportsNet+ subscription.
Screenshot of Backstage Lakers: 2022-23 Season, Episode 1 - The Lakers blend their home and basketball families at the team's annual picnic.
The Skee Ball tent utilizing one of the 11 new activity booth headers.
Game booths utilizing repurposed wood for cutout headers with matching gator board pillars.
View of the other activations at the UCLA Health Training Center parking lot.
My view from the mug-making station.
Barbie (2023) promotional Corvette getting set-up behind the mug station.
Myself posing with the Barbie Corvette.
The activated 360 Photo Booth Enclosure.
-
Create designs that align with a fun, celebratory atmosphere for the LA Lakers’ annual family picnic, combining the excitement of the LA Lakers brand with a Halloween theme. The designs should engage and impress attendees, including LA Lakers players, their families, employees, and friends. Additionally, the artwork should demonstrate a commitment to sustainability by repurposing the previous year’s wooden booth headers.
Deliverables:
QTY: 4 - Wooden Cutout Game Booth Headers (Repurposed Wood)
QTY: 8 - Wooden Cutout Game Booth Pillars/Sides
QTY: 11 - New Rectangular Activity Booth Headers
QTY: 2 - Mug-Making Station Signage
QTY: 1 - 360 Photo Booth Tension Frame Enclosure with Door
-
I approached this project by strategically combining brand and theme colors while ensuring the LA Lakers branding remained at the forefront. The combination of LA Lakers Purple and Gold with Halloween Pumpkin Orange, along with spooky iconography, created a vibrant, immersive atmosphere. This was further complemented by the purple carpet flooring laid out in the UCLA Health Training Center parking lot, tying everything together into a cohesive and engaging experience for the event.
-
The Halloween-themed booth designs helped create a fun and festive atmosphere that contributed to the success of the LA Lakers’ annual family picnic. By integrating the LA Lakers brand with Halloween elements, the designs resonated with attendees, including players, their families, employees, and friends.
The work was memorable enough to be featured in the first episode of Backstage Lakers 2022-23 Season, where event footage showcasing my designs was included, available for streaming on Spectrum SportsNet+. It was also featured on the LA Lakers’ official Instagram account.
From Concept to Celebration
The images below showcase the final approved graphics, brought to life by GC Event Productions. These designs transformed the event space into a vibrant, festive atmosphere, creating a lively setting for attendees to enjoy.
Mug-Making Station Signage.
Wooden Cutout Game Booth Headers (Repurposed Wood).
Wooden Cutout Game Booth Pillars.
Rectangular Activity Booth Headers.
Rectangular Activity Booth Headers Cont.
360 Photo Booth Tension Frame Enclosure Design.
360 Photo Booth Tension Frame Enclosure Door.