Creative Aid: A ConceptZombie Project
Creative Aid is a ConceptZombie LLC project led by its CEO, Fernando Del Rosario. He groups and directs 30+ talented designers to help sustain small businesses amidst an ongoing pandemic. It is a pro bono non-profit organization that provides original content, targeting each business' graphics and marketing needs. All free of charge.
Triple F: Plush Dolls
In this project, our team was tasked to create promotional concepts for 2 one-of-a-kind female firefighter plush dolls for Triple F (Fierce Female Firefighters). I vectorized both dolls to be used across their platform and designed social media posts inspired by the doll's packaging. This project serves to remind children regardless of gender identity that they can be anything, even a firefighter.
Instagram Posts
Below are conceptual Instagram carousel posts for the Triple F Instagram page. Although their CEO decided to go with a different design direction, I am still grateful for the opportunity to make something for a wonderful cause.
ChalkWild: The World’s First Erasable Backpack
For this project, our team was tasked to explore logo iterations for ChalkWild, a company that creates customizable backpacks utilizing custom-made water-soluble markers. Dubbed 'The World’s First Erasable Backpack,' their product encourages endless creativity.
The images below showcase my personal logo explorations. The final chosen logo was a collaboration between my designs and those of my teammate, Victoria Magaña. These assets were forwarded to the client, giving them the flexibility to adapt the materials as needed. The client-revised logo is featured across ChalkWild’s branded products and digital materials today.
CreativeTalk
In 2022, I supported the pre- and post-production of CreativeTalk, a visual podcast series featuring creative industry professionals. I created social media posts based on the podcast logo made by ConceptZombie’s CEO, Fernando Del Rosario. I animated the logo and edited the first episode, which is available to watch on CreativeAid’s YouTube channel.
